We’re representing a national brand with a busy digital team and a lot to go at. They are looking for a CRM Manager who can own strategy, build smart automations, and make customer comms feel personal at scale. If you enjoy turning data into action and shaping journeys that actually move the numbers, this will suit you down to the ground.
You will plan the roadmap, partner with design and comms, and coordinate builds with internal teams and an external marketing automation agency. Define and deliver the CRM and marketing operations roadmap.
Report on performance with clear recommendations for improvement.
Work with digital, data and IT to keep pipelines clean and compliant.
Manage timelines and briefs with design and content.
Strong CRM and automation experience in B2B, B2C or mixed environments.
Adobe Marketo is ideal, but experience with HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo or similar is very welcome.
Comfortable building journeys, segmenting data, and running A/B tests.
Clear communicator who can align stakeholders and keep projects moving.
Nice to have: experience improving marketing operations processes and roadmaps.

Hybrid working with a North East HQ as your base, typically three days a week on site, with flexibility around which days.
Occasional travel for workshops with an external partner.
Salary in the mid thirties to low forties depending on experience, plus benefits.
Supportive team culture with regular collaboration across digital, design, analytics and IT. You might be a CRM Manager, CRM Executive, Marketing Automation Manager, Email Marketing Manager or a Senior Digital Marketer who has been owning lifecycle work and wants full accountability. If you like balancing thinking with doing, and you enjoy building relationships across teams to get good work shipped, you will thrive here.

Ready to make CRM the engine of growth rather than a monthly send?